The incoming stimuli to these organs can be through action, written message, verbal communication, smell, taste, touch of the product and people. The mind receives information through the five sense organs, eyes, ears, nose, tongue and skin. Perception is a process of sensory organs. Depending on our cultural background, we see things in certain ways. Perception is also culturally determined. One work position that highlights the importance of perception is the selection interview. The world as it is perceived is the world that is practically important.įor example, in evaluating performance, managers use their assumptions about an employee’s behaviour as the basis for evaluation. Simply because people’s behaviour is based not on reality, but on their perception of what reality is. i.e., if the manager’s perception is not disrupted in some way. Perception can be important because it offers more than objective output it ingests an observation and manufactures an altered reality enriched with previous experiences.įor management, paying attention to personality traits in employees can help them determine an individual’s work ethic and strengths. In order to deal with the subordinates effectively, the managers must understand their perceptions properly. These can affect how they react to certain things such as their performance in stressful situations-tasks, and even their creativity. In organizational behaviour and business, perception often helps shape an individual’s personality and how they act in certain situations. It is a subconscious thing that the mind does and is dependent on your ability to pay attention to your surroundings and your existing knowledge. Perception is simply defined as how a person perceives the world around them and interprets that information. Fred Luthans: – “Perception is an important meditative cognitive process through which persons make interpretations of the stimuli or situation they are faced with”.Joseph Reitz: – “Perception includes all those processes by which an individual receives information about his environment-seeing, hearing, feeling, tasting and smelling.”.Robbins: – “Perception may be defined as a process by which individuals organise and interpret their sensory impressions in order to give meaning to their environment.” It’s all because of how you take things, what your point of view is, how you look at things. One particular thing is right for some and completely wrong for some. It is only because of these factors that different people take different meanings for the same thing. and almost every person behaves accordingly. Human sensitivity refers to the experiences of sensation.ĭifferent individuals have different thinking styles, beliefs, feelings and motives etc. Sensationis the immediate and direct response of the sensory organs to simple stimuli and advertisement, a package, a brand name. The study of perception is largely the study of what we subconsciously add to or subtract from raw sensory inputs to produce a private picture of the world. These sensory functions are to see, hear, smell, taste and feel respective. Sensory receptors are the human organs (the eyes, ears, nose, mouth and skin) that receive sensory inputs. Sensory inputs) include products, packages, brand names advertisement and commercials. Stimulus is any unit of input to any of the senses examples of stimuli (i.e.
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